Reflecting Perspectives Workshops – Ableton Live & PR (Berlin)

On March 8, International Women’s Day, there will be two workshops happening as part of the Reflecting Perspectives event at ://about blank in Berlin. One is an introductory workshop for Ableton Live, the other focuses on PR for artists.

Reflecting Perspectives

Workshop I:
Ableton Live 9 workshop

by Maya C. Sternel (Ableton Certified Trainer) & Madeleine Bloom
Date: March 8, 2014
Time: 12 – 5 pm (5 hours)
Fee: 40,00 EUR
Registration/info: Register here!

Workshop description:

The hands-on workshop introduces certain aspects of the extensive possibilities of Ableton Live. While the first part of the workshop has a special focus on programming beats and loops, arranging songs and mixing, the second part is focused on different strategies to develop an individual live performance as well as discussing particular questions of the workshop participants.


Maya Consuelo Sternel (a.k.a. Donna Maya) is a Berlin based musician, studied audio engineer and the very first female Ableton Certified Trainer.

Madeleine Bloom is a producer, multi-instrumentalist and singer who studied Electroacoustic Music, worked as a technical support for Ableton and now runs Sonic Bloom.

Workshop II:
“ME, MYSELF & I” My Image as an artist & myself. PR Basics – Timing, Tasks & Tools.

Date: March 8, 2014
Time: 5:30 – 7:30 pm (2 hours)
Fee: 20,00 EUR
Requirements: Ladies first. Limited space, so book early.

Workshop description:

In reminiscence of the former Perspectives panel “Going public – visibility of women in electronic music”, we want to take the next logical step with the workshop “Me, myself and I”. If artists or labels want to raise the number of fans and business partners, one simply need the attention of media first. Therefore it is of major importance to understand how media work and what editors need, in order to “feed them” properly.

We would like to answer the following questions: How to communicate, connect, spread and distribute your productions and yourself in an appropriate way? How to produce and use content, language and design through diverse media channels to tell your story. How to present the right picture about yourself as an artist to the public in an effective way to get heard and seen best possible? The participants are welcome to ask individual questions and share their experience.

Sandra Verena Passaro

Founder and Owner of Stars & Heroes, international Artist and Communication Agency and Hyper Culture Music Projects, Berlin 2004. Hyper Culture creates, consult and execute interdisciplinary culture projects in the fields of music, media and art. Certified instructor (CC) for audiovisual media businesses. Board of the International Association for the studies of Popular Music/german speaking branch (IASPM D-A-CH), university lecturer and researcher in popmusic and media.

Reflecting Perspectives – A Perspectives Session To Celebrate Electronic Music and Digital Arts – ://about party, workshops, video presentation, electronic music artist catalogue launch! Workshops 12-7:30pm, video screening 8pm, party 10pm.

Powered by Perspectives Festival, female:pressure, and romantikberlin

Supported by Ableton, Stars & Heroes, ://about blank

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